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Alizée's Story

Alizée CCM is considered an expert in sustainability, environmental awareness, and the Circular Economy.


She is deeply passionate about human and planet wellbeing, and the complexity of striving for a balanced bottom line People – Planet – Profits. 

Her training has been in Business Management, with a focus on Fashion Design and Luxury, and the Circular Economy. Together with her team, she ran over 150 workshops and seminars in China alone, spoke at Tedx twice, and appeared in over 15 media channels in the world, including but not limited to The New York Times, Elle China, CGTN, China Daily, Time Out and many more.


Alizée is also a speaker at waste management and sustainability conferences. 

Currently, she's based in Europe where she consults large international companies in sustainability, while also writing her book about the cross-country adventure to meet the Chinese Changemakers. You can follow the KAILU journey here. 





My background is from humble beginnings in Belgium, raised with the idea that outdoor and organic food is part of our everyday lives.

When arriving in China and working in the corporate world, I decided to align my actions with my values by changing my lifestyle and not generate any waste to landfill in one year.


This has led to the gathering of like-minded people around the values of a more conscious lifestyle, which resulted in me leading the Zero Waste Community in Shanghai and China for over 6 years through my startup.


Besides leading the community, my team and I went to schools and government-owned establishments around China to raise awareness on waste and the impact is has on our planet and our health.


On top of that, I was able to increase my impact through my work with companies in multiple sectors (e.g. luxury, fashion, interior & furniture design, tech), such as Huawei, H&M, Nike, and many more. 




My entrepreneurial journey started with a sequence of synchronicities.

I was conducting a lot of research on the Circular Economy at the time and decided to align my actions with values in my personal life: I gave myself one year to become zero waste.

Somehow more people got word about this lifestyle shift and one thing led to another, and soon I was speaking in companies, and schools about sustainability, the circular economy, and our future as businesses and individuals. 

Starting a business in China has been quite challenging, and if it wasn't for the Chinese friends and way of doing business, I wouldn't have made it this far. 

I owe China my self-confidence, my personal growth, my way of doing business and life long friends. 




Taurus Sun 

Leo Rising

Scorpio Moon


9 The Peacemaker

7 The Enthusiast

4 The Individualist


1/ Relator

2/ Futuristic

3/ Activator

4/ Harmony

5/ Self Assurance