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My Story

Today I introduce myself as a photographer, documentation, writer, and environmentalist. My twenties have been ruled by my passion for the environment, and more precisely, the Circular Economy. I started a company in China in sustainability training and consulting, and made the switch to a more creative approach in 2021. That's when I honed in on my strengths, and my joy, and basically followed that.


I am considered an expert in sustainability, environmental awareness, and the Circular Economy, and that is until today a big part of my work. Deeply passionate about human and planet wellbeing, I strive towards the complex 'balanced' bottom line People – Planet – Profits.

My education has been in Business Management, with a focus on Fashion Design & Luxury, and the Circular Economy. Together with my team in Shanghai, I ran over 150 workshops and seminars in China alone, spoke at TEDx twice, and appeared in over 15 media channels in the world, including but not limited to The New York Times, Elle China, CGTN, China Daily, Time Out and many more.


I am also a speaker at waste management and sustainability conferences. 

Currently, I am based in Europe where I still consult large international companies in sustainability, while also working in photography, documentary, and writing for brands. My books KAILU, The Open Road, and Shanghairen have been written in 2022 and will be released in the near future.

In the last year, I have photographed families, couples, weddings, self-love sessions, maternity, f&B venues, entrepreneurs, designers, and more. To have a look at my work, head over here.  





My background is from humble beginnings in Belgium, raised with the idea that outdoor and organic food is part of our everyday lives.

When arriving in China and working in the corporate world, I decided to align my actions with my values by changing my lifestyle and not generating any waste in a landfill in one year.


This has led to the gathering of like-minded people around the values of a more conscious lifestyle, which resulted in me leading the Zero Waste Community in Shanghai and China for over 6 years through my startup.


Besides leading the community, my team and I went to schools and government-owned establishments around China to raise awareness of waste and the impact it has on our planet and our health.


On top of that, I was able to increase my impact through my work with companies in multiple sectors (e.g. luxury, fashion, interior & furniture design, tech), such as Huawei, H&M, Nike, and many more. 




My entrepreneurial journey started with a sequence of synchronicities.

I was conducting a lot of research on the Circular Economy at the time and decided to align my actions with values in my personal life: I gave myself one year to become zero waste.

Somehow more people got word about this lifestyle shift and one thing led to another, and soon I was speaking in companies, and schools about sustainability, the circular economy, and our future as businesses and individuals. 

Starting a business in China has been quite challenging, and if it wasn't for the Chinese friends and way of doing business, I wouldn't have made it this far. 

I owe China my self-confidence, my personal growth, my way of doing business, and life long friends. 




Taurus Sun 

Cancer Rising

Scorpio Moon


9 The Peacemaker

7 The Enthusiast

4 The Individualist


1/ Relator

2/ Futuristic

3/ Activator

4/ Harmony

5/ Self Assurance

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